How to recruit 100 garages or dealerships per year
The challenge
“
- How to recruit 100 garages or dealerships per yearwhile securing the existing network and minimizing partner churn?
- Zoomcar required a structured, scalable approach combining digital prospecting with human follow-up
”
The solution
Sales Leads deployed a comprehensive strategy supported by both digital initiatives and a targeted phone campaign.
The approach included:
The approach included:
- A multichannel digital campaign to identify and attract high-potential garages
- Precise targeting of dealerships and independent garages based on their location and business activity
- An automated nurturing sequence (emails + reassurance-focused content)
- A follow-up calling campaign led by a dedicated team to convert qualified prospects
- Ongoing follow-up with existing partners to strengthen relationships and prevent churn
The extra touch
In just one year, the campaign delivered results that exceeded the initial objectives:
- Goal achieved
- Secured existing partners through a structured follow-up and retention plan
- 23% reduction in customer churn, strengthening overall network stability
