How to secure attendance at the JFR trade show?
French Radiology Days
The challenge
“
- How to secure meetings at a booth during a highly competitive trade show?
- Medin+ faced several challenges:
- A crowded event with intense competition for attendees’ attention
- The need to precisely target qualified radiologists
- The necessity to ensure confirmed booth attendance - A key challenge: converting invitations into on-site attendance
”
The solution
To address this challenge, Sales Leads deployed a comprehensive multichannel approach designed to maximize attendance
- Digital invitation campaign
- Targeted follow-up calls
- Securing confirmed attendees through event day
- SMS reminder campaign (4 dedicated messages)
The extra touch
The performance achieved far exceeded expectations.
- 79 radiologists invited
75 radiologists present at the booth
Representing an exceptional 95% conversion rate - A rare outcome at a trade show, where attendance rates are typically significantly lower.
