B2B Sales Outsourcing: why and how to structure your prospecting to fill your pipeline and boost your sales
17 March 2026
In an increasingly competitive business environment, a structured B2B lead generation plan is the backbone of any sustainable business growth. Whether you’re planning to build an in-house sales team or outsource lead generation, mastering the key steps of lead generation is essential for maintaining a healthy and predictable pipeline.
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Outsourcing a real estate call center: risks, best practices, and opportunities
24 February 2026
In real estate, every missed call can represent a lost sale. Between client inquiries, follow-ups, and scheduling property visits, agents often find themselves managing more conversations than actual sales.
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B2B Lead Generation: The Keys to Attracting and Engaging Your Prospects
17 March 2025
In a B2B environment where competition is fierce and the attention of prospects is increasingly difficult to capture, it is crucial to adopt effective strategies to generate qualified leads.
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Interview with E.D.I magazine: Our vision of B2B prospecting
27 January 2025
In an exclusive interview with E.D.I, Laurent Olagnon, co-founder and CEO of Sales Leads, reveals the DNA of our agency...
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The strategic importance of follow‑up emails in a prospecting campaign
20 November 2023
Follow-up emails play a crucial role in a prospecting campaign, as they help re-engage the attention of prospects who have not yet responded to previous messages.
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What is a good email open rate and how can it be improved?
12 June 2023
During a prospecting campaign, analyzing your email open rate is essential for the proper execution of your email strategy. You need to know whether this rate is good or not in order to optimize it and achieve better results.
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How much does a qualified prospect file cost?
15 May 2023
The company list or company file is an indispensable and valuable tool for companies that wish to launch a prospecting campaign. If you are wondering how much a qualified prospect list costs, here are some key insights.
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How to convert a lead into an MQL?
28 March 2023
For anyone embarking on the adventure of marketing automation, the set of terms to master can quickly become a bit scary: Wondering how to convert a lead into an MQL? Sales Lead gives you some answers in our article.
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