Building the eMobility industry pipeline
The challenge
“
- How to support the adoption of recharging solutions for heavy goods vehicles and public transport by local authorities?
- Public transport operators and private logistics players in a market that is transitioning to electromobility but is still relatively unstructured
”
The solution
- Targeting operational and strategic contacts: local authorities, transport unions, operators, fleet operators
- High-value email campaigns
- Educational approach to the issues: TCO, OPEX, financing, smart infrastructure
- Qualification of high-power charging station installation projects (depots, long-distance routes, low-emission zones)
The extra touch
The implementation of new acquisition levers and our strategic support enabled our client Siemens to improve the quality and volume of its leads, while building a significant sales pipeline
