How much does a qualified prospect file cost ?

The company list or company file is an indispensable and valuable tool for companies that wish to launch a prospecting campaign. If you are wondering how much a qualified prospect list costs, here are some key insights.

The use of the company list, 100% prospects (company file) is varied with different objectives depending on the situation of the company: 100% prospecting (mailing, phoning...), customer databases, supplier databases, market studies...

When creating a 100% prospecting campaign, many actions need to be carried out. The use of a company list or business database comes into play at several stages during the campaign development phase.

  • In order to measure if the establishment of your company and its activity in a given sector meet a real need not yet satisfied, it is important to make an inventory.
  • We use the list of companies in order to have a concrete and current vision on the direct or indirect competition as well as the new potential clientele on a pre-established geographical sector.
  • Within the framework of a store creation, you may also be interested in the CDI, consumer spending disparity indexes, which will allow you to calculate your potential turnover.
  • A company preparing a telephone outreach campaign must also build a database of companies to prospect in order to acquire new customers. For this purpose, a company list is an essential solution. It enables the implementation of calling, mailing or email marketing operations. This is what is referred to as direct marketing.

These sales techniques have the advantage of being inexpensive to set up and above all of being easily measurable in terms of results. For maximum efficiency, it is advisable to build these marketing operations in two stages (multi-channel):

– Sending a postal mailing:presentation of your offer ideally accompanied by a specific an attractive commercial proposal in order to encourage the prospect to follow up.

– Follow-up with prospects through phone outreach (cold calling) in order to establish direct contact, address potential questions or objections, and close the sale.

It is therefore important to ensure that the company list (business database) being purchased is properly qualified by the provider, both in terms ofpostal address and phone number. Indeed, many general B2B (Business-to-Business) company lists provide a “registered” address, which is often different from the actual operating address of the business. This is whyoutsourcing sales prospecting can be a major advantage compared to managing it internally

At Sales Leads, prospecting is a fundamental element and must remain an ongoing priority. It is therefore important to regularly update the database of potential customers (as the number of active companies constantly changes due to new business registrations and closures) in order to consistently carry out phone outreach, direct mail, email marketing, or fully field-based prospecting activities. This is what is referred to as direct marketing. This renewal will necessarily be carried out by the acquisition of update files or complementary files.

combien coûte un fichier prospect qualifié ?

I evaluate the quality of the files offered on the market

To assess the relevance of a general B to B (Business-to-Business) company list (business database), several criteria must be carefully reviewed, in addition to the source of the list.

The regularity of the updates and the method used

The freshness of the information is a critical asset in terms of database quality and, therefore, the success of direct marketing operations. When enriching a CRM, it is preferable to choose a provider with a national network of field agents responsible for updating company data locally. Ask the provider whether a refund guarantee is offered in the event of undeliverable mail (incorrect address). If not, it is advisable to continue the search.

The selection criteria at your disposal

The more numerous and relevant the selection criteria proposed by your supplier, the more you are guaranteed to be able to target your list of companies (company file) as accurately as possible, thus not ordering more than you really need.

Sales Leads' tips and tricks

As professionals in outsourced prospecting, here are a few tips and best practices we can share:

  • Initial situation
  • Primary activity of my company :
  • Secondary activity of my company :
  • Questions to ask yourself before building your file...
  • What types of customers might be interested in my products?
  • What are the NAF codes associated with the activity of my prospects?
  • What is the geographical area I want to cover?
  • What are the key figures I need (the most relevant for my action: company size, capital...)?
  • What is the profile of the company I want to approach (status, legal form,...)
  • What are the contact details I need to carry out my action (postal address, telephone, fax...)?
  • On which medium do I want to receive these files (in relation with your actions: Excel file, paper format, labels,...)
  • What budget do I plan to allocate to this action?

Beyond knowing the cost of a qualified prospect list, it is important to understand its value and the added benefit it can bring to your prospecting campaigns.

Once the criteria for your search have been clearly defined, you can get in touch with us, and we will take care of the rest!