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Customers cases

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Loyalty solution for merchants

The ambition:

Prospecting campaign to expand the network of merchant partners in France who use the JOYN loyalty solution

Promoting the dimension of local trade

Accelerate the establishment of the JOYN brand in France

Our answer:

Implementation of a very sophisticated targeting system that integrates the diversity and particularity of businesses

A prospecting campaign articulated around three essential pillars:

– A call campaign with a 100% dedicated resource

– A detection of need via the postal mail

– A detection approach via effective content posted on the networks

A sustained series of demonstrations of the application

A theme and a very educational approach to these marketing tools for this target in demand for innovation

On-line and off-line animation tools to promote the JOYN loyalty system

Asbestos removal and soil remediation company

The ambition:

In order to carry out work interventions for VALGO customers, the VALGO Network selects the professionals who can respond to the services offered.

The whole challenge then rested on the recruitment of players in this market.

VALGO wishes to attract qualified leads in a conversion tunnel dedicated to the professional part.

Our answer:

Definition of the persona until the implementation and drafting of an optimized content strategy in order to present VALGO solutions

Provision of a 100% commercial resource for the construction of a tunnel complete conversion process and set up automated Sales Leads nurturing workflows to generate qualified leads.

Work around the VALGO brand test

Accompaniment towards a detection of need, until the closing of the contract

Customer loyalty agency

The ambition:

Be accompanied in the search for "Brand" partners in order to help us increase our network of Premium brand merchants

A network already well equipped in brand, the objective and to provide more choice for the beneficiaries, in order to guarantee a strong attraction for your customers

Desire to set up a complete and optimized conversion tunnel to generate qualified leads.

Our answer:

Support from our project managers on the entire strategy of targeting the desired brands

Identification of 50 premium brands.

Provision of a 100% dedicated resource for ISIFID

Realization of a complete conversion tunneland implementing automated nurturing workflows to generate qualified leads.

InviteDesk is a marketing software in SaaS mode, event that allows marketing and sales teams to collaborate more effectively

The ambition:

For the launch of INVITEDESK, its software solution to support the implementation of an event project management solution, INVITEDESK wanted to implement a targeted marketing strategy. As the first player in its market to offer this type of tool, INVITEDESK has chosen Inbound Marketing to raise awareness among companies on this subject and find potential customers for its solution.

Our answer:

Deployment of several conversion funnels for decision-making personas (CEO, CMO, HRD)

Setting up boost campaigns on various channels: email, Linkedin, to accelerate the generation of qualified leads

Provision of a 100% dedicated resource

Creation of Salesbook Customers cases to diversify the audience reached by event marketing and segment leads according to their specific needs

Loyalty solution for merchants

The ambition 

Prospecting campaign to expand the network of merchant partners in France who use the JOYN loyalty solution

Promoting the dimension of local trade

Accelerate the establishment of the Joyn brand in France.

Our answer

Implementation of a very sophisticated targeting system that integrates the diversity and particularity of businesses

A prospecting campaign articulated around three essential pillars:

-A call campaign with a 100% dedicated resource

-Detection of need via postal mail

- A detection approach via effective content posted on the networks

A sustained series of demonstrations of the application

A theme and a very educational approach to these marketing tools for this target in demand for innovation

On and off line animation tools to promote the JOYN loyalty system.

Asbestos removal and soil remediation company

The ambition 

In order to carry out work interventions for VALGO customers, the VALGO Network selects the professionals who can respond to the services offered.

The whole challenge then rested on the recruitment of players in this market.

VALGO wishes to attract qualified leads in a conversion tunnel dedicated to the professional part.

Our answer

Definition of the persona until the implementation and drafting of an optimized content strategy in order to present VALGO solutions

Provision of a 100% commercial resource for the construction of a tunnel complete conversion process and set up automated Sales Leads nurturing workflows to generate qualified leads.

Work around the VALGO brand by giving a voice to the employees. Production of articles and video interviews

Accompaniment towards a detection of need, until the closing of the contract

Customer loyalty agency

The ambition 

Be accompanied in the search for "Brand" partners in order to help us increase our network of Premium brand merchants

A network already well equipped in brand, the objective and to provide more choice for the beneficiaries, in order to guarantee a strong attraction for your customers

Desire to set up a complete and optimized conversion tunnel to generate qualified leads.

Our answer

Support from our project managers on the entire strategy of targeting the desired brands

Identification of 50 premium brands.

Provision of a 100% dedicated resource for ISIFID

Realization of a complete conversion tunneland implementing automated nurturing workflows to generate qualified leads.

InviteDesk is a marketing software in SaaS mode, event that allows marketing and sales teams to collaborate more effectively

The ambition 

For the launch of INVITEDESK, its software solution to support the implementation of an event project management solution, INVITEDESK wanted to implement a targeted marketing strategy. As the first player in its market to offer this type of tool, INVITEDESK has chosen Inbound Marketing to raise awareness among companies on this subject and find potential customers for its solution.

Our answer

Deployment of several conversion funnels for decision-making personas (CEO, CMO, HRD)

Setting up boost campaignson various channels: email, Linkedin, to accelerate the generation of qualified leads

Provision of a 100% dedicated resource

Creation of Salesbook Customers cases to diversify the audience reached by event marketing and segment leads according to their specific needs

Customers testimonials